Since the beginning of the 1920s, in the Biellese area, with the growing use of skis, people started thinking about the production of these tools, the most accredited people were certainly the carpenters.
Two young apprentices of the Gianninetto di Biella joinery, Mr. Castello and Mr. Bruno , who on weekends went to Oropa to ski wax, in 1925 at the end of their military service, in the Vernato di Biella district, decided to open their own laboratory : in summer they produced furniture and in winter skis , about 100 pairs per season in pure solid ash and branded "Castello".
After a few years they started making skis in Hicory, but getting timber was not easy.
Then came the period of the Second World War and for this reason they stopped producing skis.
After the world war they started to produce skis again and changed the brand to " Sci Cervinia " and after some time they moved from solid wood to plywood in three layers
Meanwhile, the son of mr. Bruno, now a boy, started working in the carpentry shop, in 1950 Luigi was 12 years old . Enterprising boy, with the waste of ash wood he began to build snow sleds , he found the company "Nicola Sport" of Biella as buyer, who then became the official importer of Rossignol for Italy. This production lasted 2 years .
Then with the scraps of ski boards for adults, he began to build skis for children and found the company "Schenone" in Turin and beyond as a buyer.
With this trade he managed to raise the quota to liquidate mr. Castle partner of his father, and in 1953 Ski Sises was born.
The first skis were called " Cortina ", the brand was placed on the woods by means of a decal, made of plywood, plasticized insole and screwed sectors. Then he wanted to call the new skis with more captivating names to attract customers, and so he was inspired by the names of fighter planes and the " Tunderjet ", " F104 " etc. were born.
From 1961 to 1969 Ski Sises exhibited their skis at the mountain show in Turin where they sold directly to the public, from that moment on they also had to insert the bindings to give the finished product, the goods were delivered by courier by cash on delivery.
Then he introduced the first ones with segmented sheets mod. Carcascè inserted between the plasticized insole and the plywood core like the "Miura" model.
From that moment he began to sell equipment such as boots , sports clothing and in 1973/74 he stopped producing skis and converted the laboratory into a sporting goods store , it was the period of the legendary Blue Avalanche and Gustavo Toni and then he started selling Spalding skis .
Luigi says that their salvation was precisely the decision to close with production and start with trade , since then almost all small producers went bankrupt.
But he also adds that in Biella there was one of the best ash woods for the production of skis, the timber was cut in the various sawmills in the area in the format of 3cm thick, 10cm wide and 210cm long, and was sought after from the best Italian ski manufacturers such as Persenico.
Now Ski Sises is a clothing and sports equipment shop , and is a point of reference for sportsmen from Biella and beyond, an important thing is always managed by the Bruno Family itself.