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Discover the timeless appeal of the New Balance BB550VGB, a model that blends style and functionality. Born in 1989, this silhouette conquered the basketball courts, only to be rediscovered and relaunched as a fashion icon in 2020 and 2021. It features a rugged leather construction that promises durability and comfort, while its low, streamlined design reflects the ruggedness typical of the late 1980s. Its simplicity is combined with leather and suede details, with a fabric lining and EVA insole for superior comfort. The rubber outsole provides excellent grip and lasting performance, with the lace-up closure offering a customizable fit. With its unisex elegance, the BB550VGB Sea Salt Concrete Black is ideal for both men and women who want to combine comfort and trendiness. New Balance underscores its legacy of quality and performance, always with an eye on design and fashion
In 1906, William J. Riley, a 33-year-old English immigrant, founded the New Balance Arch Support Company in Boston, producing insole arches and other accessories capable of improving the fit of shoes. The brand, now fourth in the world in the production of sneakers for athletes and lifestyle, known and represented worldwide, was already born with great attention to health and quality.
They continued to sell insole supports until 1961, when they designed the "Trackster," the first sports shoe with grooves in the sole for added grip. It was also the first shoe available in various widths.
The Trackster brought New Balance a reputation as an innovator and producer of cutting-edge shoes. The production is located between the United States and the European Union, boasting models named with precise numbering and high quality for men, women and kids.