Bellerose was founded by Jean-Pierre Delhaye, Charly Bouvy and Patrick Van Heurck in 1989 with a line of men's shirts. Bellerose is named after a small American town on the outskirts of New York, in a nod to the American representatives in their approach to style.
Only in 1998 increases production with clothing dedicated to women. The Bellerose clothing embodies a bold spirit but refined, combining masculine and feminine seduction through clothes and casual combinations, bright colors made versatile polka dots, stripes and checks and glamorous sporting, through the use of sneakers and leather lace-ups.
Urban and cosmopolitan choosing oversized pants, shirts and unisex t-shirt along with parkas and blazers reinforce identity somewhere between the dandy and the metropolitan.