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List of products by brand DIADORA


Diadora was born as an artisan workshop where they make mountain boots. In a short time, they established themselves as the best mountain and work boots on the market.

In the 60's, Diadora was the first Italian company to develop a new concept of sports marketing, which resulted in the choice of hiring champions of great appeal as testimonials. Champions such as Bjorn Borg and Roberto Bettega are not only important sports references, but they become true style icons.

Sport becomes a phenomenon of custom and Diadora products cross the borders from competitive practice to leisure time, contributing not only to writing the sporting history of the period, but also to shaping the taste of the time in the new "lifestyle" market.