Dynafit

In 2005, the snow leopard was introduced as the new DYNAFIT logo. This animal perfectly symbolizes the values and characteristics that DYNAFIT stands for: Speed, Lightness, Endurance and Technology.

The snow leopard moves with speed and elegance on the world's highest peaks, and is therefore the ideal example for ambitious sportsmen.  

The brand image is just like its logo, minimalist and clean. The communication is directed at young, highly skilled athletes, which allows DYNAFIT to modernize not only its brand but the entire world of ski mountaineering.