Polo Ralph Lauren

Ralph founded the company in 1968 beginning with tie production. He understands that fashion is dream and identifies this dream with Wasp culture and Ivy League college elites. In 1972 - He creates the Polo shirt: candy colors, collar and horse player logo, throws down the gauntlet to Lacoste and 45 years later it remains a classic.

The polo shirt was chosen as a sport that symbolizes a refined but still practical elegance, that is exquisitely American.

Ralph Lauren as an icon of American luxury, of the Upper East Side of Manhattan, also designed Robert Redford's clothes in the film "The Great Gatsby".