Roy Roger's

Roy Roger's is an Italian fashion brand of the Sevenbell group, produced by the Florentine company manifatture 7bell s.p.a, pioneer in the production of denim since 1952.

The name Roy Roger's has always been associated with jeans, and the product is visibly recognizable by technical and stylistic details that have become a trademark over time: the zippers on the back pockets to keep your wallet safe, a small front pocket for coins, and the Roy Roger's "logo", a black triangle sewn on the right back pocket.

The evolution of Roy Roger's today sees an expansion of the offer, with a total look proposal for men, women and children in which the historical archive and contemporary trends coexist perfectly.